Help Center Insights
Review aggregate search, feedback, and estimated AI cost signals to improve Help Center content.
Insights shows aggregate Help Center activity for a recent reporting window. It includes search volume, top queries, helpful versus not-helpful feedback, and estimated AI cost in dollars and credits. Use these cards to find gaps or confusing topics. Then review and improve the relevant articles. A high query count alone does not prove that an article is wrong. It also does not prove that visitors failed to find the information.
Feedback is an aggregate signal. The helpful ratio uses only submitted helpful and not-helpful feedback, not every reader session. Estimated AI cost covers the Help Center's AI features. Treat it as an operational estimate, not an invoice or a per-customer billing report. Insights requires Help Center write access. Raw supporting evidence, where available, requires a stricter permission.
Use Insights as a prioritization loop. Find a repeated query. Review current articles and search results. Update a draft. Then measure whether the trend changes. Do not expose raw visitor evidence broadly. Do not infer an individual customer's intent from aggregate counts.